Although fewer people will be allowed to visit the museum in person, events will still take place on social media: such as with architect Kengo Kuma, who designed the Japan National Stadium, or with Stéphane Beaujean, curator of the exhibition Sport X Manga.īeginning in April 2021, podcasts will showcase the content developed for such programming. The events celebrating the culture of the Games’ host country will be redesigned in order to meet current health standards. The exhibitionss will then have to ‘export themselves’ so they can also be enjoyed on the Internet. In order to make this a reality, we have to reconsider our plans: this involves adapting on-site visits while simultaneously rolling out online content. The museum will become a starting point, a lab that allows multiple experiences for more diverse audiences, whether they be in-person visitors or online users. This involves a different connection with the museum and an evolving relationship with the public. More than simply adapting to an uncertain situation, it is now essential to establish a new way of working by offering a ‘phygital’ programme. In these unpredictable times, when we cannot even guarantee that the museum will be open to visitors, we installed the exhibitions and put together a digital strategy that will allow us, regardless of the situation, to make use of the content. We revised our schedules in coordination with service providers, secured deliveries, and ensured safe working conditions for both in-house and contract installation teams. We finally decided upon a launch date of 18 March 2021for the Tokyo 2020 – Sport X Manga exhibition. The pandemic had a domino effect with long-term repercussions. When the decision to postpone the Olympic Games was finally announced, the original schedule was revived with the understanding that all the associated events would also be delayed: those that were planned for 2021 would have to be moved to 2022, and so on. The end of March? April? And then, more serious doubts arose: would the Games even be held? In early March, the materials for the exhibition Tokyo 2020 – Sport X Manga were about to be shipped to the museum from France when everything suddenly ground to a halt.Ī solution to store the materials had to be found, while new installation dates had to be agreed upon. The Olympic Museum in the Tokyo 2020 colour scheme, © Golem, 2021įollowing the spread of Covid-19, 2020 became a year of constant reinvention. The aim was to capitalise on this experience in order to build the future. The results of the past year? A context that has fostered anticipation and flexibility a digital transformation that has promoted content development and a reorganisation that has focused on a more efficient use of time and budget. The same approach was also applied to conferences, performances and concerts, all of which had to take place in the digital space. Additionally, because the museum had to close its doors to the public because of the health crisis, the development of online exhibitions became essential. Regardless of whether the Games were to be postponed or cancelled, this was a historic moment that would have to be explained to the public. With the possibility that the Games might not be held at all looming in the background, the museum revised its programme and remained ready to adapt to that eventuality. In the face of this unprecedented situation, resilience brought about a period of intense creativity. For the Olympic Museum, the pandemic’s impact was twofold: not only was the Olympic calendar disrupted, but the museum itself was forced to close its doors indefinitely. Following the outbreak of the coronavirus pandemic, the opening date of the Tokyo 2020 Games was pushed back to July 2021. However, last year, for the first time in history, the Olympic Games were postponed. No matter where the Games are held, the Museum, located in Lausanne, Switzerland, offers an extensive programme celebrating diversity, excellence and peace through sport. Keywords: Resilience Creativity Phygital Learning DurabilityĮvery two years, the Olympic Museum is brought to life by the Olympic Games.
0 Comments
Leave a Reply. |